Coming up next: Content Audit
And here comes a short intro
“All you're given is this piece of fabric. So, how do you take it to a place that's cohesive, organized, creative, inventive? And how do you do it in 12 weeks? Over and over again. From collection to collection. With the world moving so fast, personality has become so important. Personality is what makes a brand stand out.”
– Vera Wang
Vera Wang was talking about fashion design, of course. She said this during the Full Q&A session at Oxford University in 2018.
And how do we compare fashion design to content creation?
Let's take a moment and read her words again. This time, put ‘copy’ instead of 'fabric’, ‘campaign’ instead of 'collection', and ‘a day’ or ‘a week’ instead of ‘12 weeks’ 😉
Now, let me ask you this.
With the constant need for creating more and more content in less and less time:
How do you produce cohesive, organized, creative, and inventive content over and over again?
How do you keep it consistent with your brand personality? How do you make the personality shine through every piece of copy and make your brand stand out?
How can you be sure that your content is accurate, actionable, functional, manageable, sustainable, and usable at every given point?
Well, you can wander around aimlessly, hoping for the best.
Or, you can perform a content audit and revisit every published content that you have – from the tiniest 1-word CTA button copy to those 5,000-word white papers – to know exactly where you stand, what needs to be done, and why.
If you feel a bit lost within the content you create, a content audit can help you gain invaluable insights, map the gaps, and stop wandering around. It can help you find out which steps to take next and how to approach your content production in the future.
Aaaaand content audit is what the next piece of Content Puzzle is gonna be all about. Consider this a trailer 😊 A complete in-depth piece is coming up next week, due to a quick-turnaround project I have to work on these days. My apologies for a delay 🙏
Stay tuned…
And stay intentional about your content 💫
Nadja